Scenario: Retail


Scenarios of the Sector of RETAIL

Inform, convince, deal. Commercial companies require a content management system that is flexible and easy to operate. It is supposed to help them reach and inform their customers as soon as possible. It should offer you all the freedom to launch campaigns, establish branches or develop special products. This is what imperia does. Easily. Quickly. Better.
Quickly inform your customers and employees about any news via the Internet/intranet. You can provide services and forms online, accelerate processes, incorporate interactive modules and simply be much closer to your customers and employees.
What use is the best sales campaign if nobody knows about it? Use your CMS as a communication platform, as an advertising medium or as a direct line to your customers - not instead of traditional advertising, but as a successful addition to it.
Customer loyalty
Your websites can make something difficult perfectly easy for you. Customer loyalty With imperia it is easy to design an attractive website - target your customers directly online, provide them with information, run competitions and participation campaigns and enjoy the increasing number of visitors to your website.
Regional offers, time-shifted campaigns, various ranges. Companies that have several branches want to give each site its own website - based on a single, uniform structure. Use imperia to create a website centrally and have it edited decentrally. Thus each branch will get the website it wants and the uniformity of the company brand remains intact.

We have made the right choice with CMS imperia. Our stated goal is to establish a central CMS with intelligent interfaces to our back-end systems; thanks to imperia's open workflow engine, we have easily reached this goal.

Norbert Weber, Head of Central Sales Organisation at STIEBEL ELTRON