pirobase COMMERCE is a combination of powerful content management (CMS) and efficient product information management (PIM), and links you to the central platform for your content.
Easy provision of shops and catalogues
The pirobase COMMERCE offers numerous out-of-the-box functions for shops and catalogues. Implement your e-commerce scenarios quickly and cost-effectively.
Addressing the right target group
Increase your competitiveness by offering personalised content, accurately tailored to specific target groups. Ensure that your customers see the right products, thus accelerating the buying decision.
Business-critical changes - reliably and immediately synchronised
Validated product data from the PIM gives you the certainty that your customers will always see the correct and latest product information. As prices and product data can be synchronised in real time, you can easily and quickly plan and implement promotional campaigns.
Consistent presence across several channels as a “single source of truth”
Centrally provide all relevant data, enrich it and use it across all channels. This allows you to ensure a consistent and transparent website, thus increasing your customers’ trust in your brand.
Preparing products for target groups and campaigns
Dynamically compile products based on categories and product attributes or select individual products. Distinguish yourself from your competitors with personalised communication and suitable products.
Placeholders for constant updating of the latest product data in texts
Product attributes can be used as dynamic placeholders in plain text. Information such as prices and other product data are automatically updated, reducing editorial costs. This ensures higher efficiency, control and security.
Flexible and simple combinations of product data and CMS content
Validated product data can be easily and quickly extended by adding emotional marketing content. Increase the flexibility of design and incorporate product data into your website. Rapidly respond to changing market requirements.
Optimise your content by focusing on the most successful products and increase your return on investment
Analytics allows you to gain an overview of the behaviour of the visitors to your website. Make use of this information to optimise your content and thus to maximise your product sales.
Combine your product data with marketing content for SEO
Improve your ranking in search engines through enhanced SEP compatibility of your website. Use pirobase COMMERCE to enrich product data with marketing content in an easy way, thereby increasing the relevance of your content.
Information available in real time
Prices and product data directly available in the CMS. This renders any changes to product data immediately visible on the website. You can thus be sure that customers always see the correct and latest product information.
Automatic generation of catalogue pages with master layouts
Present your entire product catalogue on a single page in pirobase COMMERCE. Little effort is required for amendment, saving you time, money and hassle.
Flexible design of catalogue pages
The choice is yours: use the master layout or specialise the start pages by category and product level, as required. Efficiently and flexibly create individual catalogue pages.
Increasing cross-selling potential by means of product relations
Use the relations between the products to display related or associated products. Cover all your customers’ requirements, increasing cross-selling and thus your overall sales volumes.
Quick, tried and trusted connection with Elasticsearch
pirobase makes use of Elasticsearch to ensure rapid and stable product data access. The use of current and proven technologies guarantees sustainability.
More than just a data source
In pirobase CMS, PIM data is not only used as a data source, but is integrated into meaningful editing options, seamlessly fitting into the UI of pirobase CMS. Use the additional options to prepare your product data in an attractive way and consequently addressing your customers’ needs as best as possible.
No difference in the handling of CMS content and PIM data
In the pirobase COMMERCE, PIM data are normal content elements, the use of which is no different from that of images or texts. This makes it easy to learn how to handle pirobase COMMERCE, keeping training costs low.
Specially developed interfaces and dialogues for the use of products and categories make it easy and efficient to use product data. Filters facilitate the search for products.
Easy integration of PIM data via drag and drop
Browse through a catalogue in the library to find products. These can then be simply inserted into the page, using the drag and drop function. Intuitive use makes product data maintenance a very convenient process.
Coping with complex requirements
The pirobase COMMERCE consists of two separate products, both of which are well-established on the market. Each is individually able to meet the complex requirements of enterprise environments by providing the appropriate tools. The products have been steadily developed through many years of experience in customer projects. Profit from these high quality standards.
Using new options
The combination of two established products has resulted in the exploration of completely new options in the field of content management. Gain a competitive advantage by making use of this unique characteristic for your own purposes.
Expertise and experience gained with both products
Many years of experience gained with the product development of pirobase CMS and pirobase imperia PIM came to fruition in
pirobase COMMERCE. Make use of this knowledge and expertise for enterprise content management.
The latest technologies
The use of current and proven technologies such as Java and Elasticsearch guarantees sustainability. Remain platform-independent, with applications operating directly on the web browser within your familiar work environment. This ensures that there are no additional installation and maintenance costs.
User- and role-specific data access
Model your organisational structure in a way that is easy to understand.
Equipped for international use
Multilingual data and UI.
Convenient comparison of product and website versions.
Easily expand pirobase COMMERCE by adding customer-specific validations and rules.
Presentation of information
Depict product information in language, market and customer-dependent terms.
Link any DAM systems via a generic interface.
Make use of the intuitive UI and easily adapt it to your requirements.
Shortcut keys help with efficient operation.
High usability: quickly and easily generate high-quality content.
Individual: benefit from user-defined element icons.
Internationally usable: use multilingualism for the back-end and front-end.
Multi-channel analytics: monitor the efficiency of your pages and page trees.
Good overview: pirobase COMMERCE administration provides an overview of all the details required by the user.
Versioning and preview: retain an overview of your document status and look at individual versions in the live preview.
Suitable for mobile use: pirobase COMMERCE provides responsive design for all mobile terminals.
Workflow: easy integration into existing processes.
Safe investment: many years of expertise and market presence with tried and trusted products.
Sustainability: scalable architecture, modern technologies and open interfaces for current and future requirements.