Product Experience Management
The buying process and the customer journey have changed fundamentally. Today, customers expect consistent product information and compelling marketing content across all media and touchpoints. Product experience management focuses on presenting products in a convincing and entertaining manner to potential customers making them an experience. The basis for this are reliable and relevant product information, which are distributed dynamically and personalized for omnichannel marketing. Product Experience Management thus leads to a product experience tailored to the customer and emotionally bonds customers with the product.