Our goal: an inclusive society in which everyone can live a self-determined life. Accessibility is a decisive factor here, and artificial intelligence helps us to implement ESG criteria and promote the equal participation of people with disabilities or limitations and of elderly people.
From 28 June 2025, the Barrier-Free Strengthening Act (BFSG) will oblige companies as well as public bodies to provide barrier-free digital services. Violations can lead to fines of up to 100,000 euros.
pirobase imperia has been a leading provider in content management for many years and attaches particular importance to digital accessibility.
According to the Web Content Accessibility Guidelines (WCAG), four principles of accessibility apply to web content and digital offerings. These international standards ensure that content is accessible to all users regardless of physical, sensory or cognitive limitations.
For our customers - including numerous public authorities and major economic players - we use artificial intelligence responsibly.
Simple language is a central component of digital accessibility and is aimed at a surprisingly broad target group. This includes people with learning difficulties, with a poor knowledge of German or those who are unable to understand complex texts due to stress or concentration difficulties.
However, simple
language is not only aimed at the groups mentioned above,
but can also be used by an audience that wants to grasp
unfamiliar content more quickly.
It helps to ensure that all these groups have access to important information and can participate in society.
No. Simple language aims to make texts clearer and easier to understand by avoiding complicated sentence structures and explaining technical terms without losing the depth of information.
Easy language, on the other hand, is a specially regulated form that was developed especially for people with cognitive impairments. It follows strict rules and uses short sentences, simple words and lots of explanatory images.
In other words, simple language plays a central role on the road to accessibility. It makes information accessible to more people. The aim is to break down barriers through clarity and comprehensibility.
We already use artificial intelligence to create alt texts by automatically recognising what can be seen in images and generating suggestions for alt texts.
Artificial intelligence can also provide support here by automatically translating complex texts into simple language, thereby increasing accessibility.
For our customers, who often manage a large number of websites via our CMS, creating content in plain language can be a challenging and time-consuming task. To make this process more efficient, we now offer an AI-powered solution that makes this tedious part much easier.
Enter the original content
Instead of manually translating every text into plain language, our AI automates this task. The source text is first translated into plain language, with the AI automatically creating a dictionary for difficult terms and explaining them.
Translated text in simple language
Our AI-supported system ensures that the translated text is clearly structured according to the defined criteria, with many subheadings, clear paragraphs and a dictionary at the end. In contrast to easy language, the text is not necessarily shorter, but remains almost complete in terms of content, although in a more comprehensible form. This enables our customers to design their content in an accessible and efficient way.
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